Why Rooted
Rooted PMM helps early-stage B2B teams find the words, pick the market, and launch with a story that sales, marketing, and product all share.
“Buyers love the demo, but they can’t explain what we do to their boss.”
Translate the technical
You built something great. Let’s turn how you communicate it into something a person is actually buying.
“Sales says one thing, marketing says another, and the website says a third.”
Build a clear foundation
Positioning that holds up and adapts across the entire funnel, from awareness to the closed deal.
“Every competitor’s homepage sounds exactly like ours.”
Sound like no one else
Drop the generic labels and lead with the wedge that makes you worth buying.
How we work
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Seed
Set a strong foundation
- Customer and prospect interviews
- Win/loss analysis
- Competitive alternatives and positioning audit
OutcomeA defined ICP backed by evidence instead of internal opinion.
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Roots
Nail the story
- Positioning and a messaging framework for every audience you sell to
- Home page copy that’s ready to ship
- A working session to align sales, marketing, and product
OutcomeOne story that clearly explains your market wedge.
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Stem
Put it in your team’s hands
- Sales deck, one-pagers, and battlecards
- Objection handling and talk tracks in your methodology (SPICED, MEDDPICC, Challenger, Sandler)
- Rollout and training so reps actually use it
OutcomeMessaging that shows up consistently across every initiative.
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Growth
Make it a system
- A launch plan with the segments and channels to prioritize first
- Custom Claude skills trained on your buyers, your competitors, and your voice, so your team writes on-message without me in the room
- Messaging that adapts as you add products, segments, and people
OutcomePositioning that isn’t a one-time project, but grows with you.
I’ve been both a founding seller and a founding marketer.
With experience in sales, sales leadership, and marketing, I know a product needs a clear foundation to make it to market and to succeed across the entire funnel.
If you’re a technical founder with an amazing product, let me help you translate it, so your customers clearly understand what you do and why they should buy.
I’ve helped scale companies from $3M to $50M in revenue, and I’m trained in SPICED, MEDDPICC, Challenger, and Sandler, so whatever methodology your team runs on, your story and your sales motion say the same thing.