Translate the technical
You built something great. I turn how it works into why it matters to the person buying it.
Build a clear foundation
Positioning that holds up across the entire funnel, from the first touch to the closed deal.
Sound like no one else
Drop the generic labels and lead with the thing that makes you worth buying.
What I do
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Positioning & messaging
A clear story your whole team can repeat: what you do, who it’s for, and why it beats the alternative.
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Go-to-market strategy
Launch plans, segment priorities, and channel bets that fit the stage you’re actually at.
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Sales enablement
Decks, one-pagers, battlecards, and objection handling that reps genuinely use.
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Customer & market research
Interviews and win/loss work that replace internal opinions with evidence.
I’ve been both a founding seller and a founding marketer.
With experience in sales, sales leadership, and marketing, I know a product needs a clear foundation to make it to market and to succeed across the entire funnel.
If you’re a technical founder with an amazing product, let me help you translate it, so your customers clearly understand what you do and why they should buy.